30.1.5

Advert 1:

Product Name: Nike

Nike launched its Risk Everything Football movement for 2014 plus for this they made an ad called ‘Winner Stays’. The video went viral reaching over 100 Million views.  In this ad well-known football players are included such as Cristiano Ronaldo, Newmar Jr., Wayne Rooney and many more. The ad connects to players’ passion for the game whether you one of the world’s best or players in the street. The phrase Winner Stays may sound accustomed, when young players from all around the world compete against their friends to win and pretend to be one of their idols.

Nike shoes are usually focused within age range of 16 to 34 (teenagers to young adults.) I think that from the age of 16, you start to get more qualified and therefore would want better shoes. 

Nike shoes are typically for males. Most of the football players are males and a very few of them are females. Most of the time, Nike shoes are more luxurious from the other shoes. It is for AB audience that have more spending power. Nike's professional shoes are for the people who are confident to improve their selves and they are not afraid against hardships. Nike's advertisements are focused on this target audience, the achievers. 

 Advert 2: The products name is Dior Homme fragrance. The advert is aimed at rich and classy people because of the scenery and location the advert was set in and the rich places they go to. Plus the black and white image for the advert helps to reinforce that as well. Moreover the advert uses popular and big actors who are wide known for their movies this makes the audience want to copy their idols or whoever they look up to, since their idols is using the products that means the customers would feel good and valued if they buy a product that big actors use. Furthermore the actors look happy and excited by using the product that they go out to many places to show off.

Advert 3: The service name is John Lewis Home insurance. The advert is aimed for both children and adults as the service is about home insurance. People would be happy if they have an insurance because they would feel secure and valued, they could get back anything they damage or break. Moreover the kid in the advert is dancing around the house which shows how happy she is of the insurance.