https://www.youtube.com/watch?v=-Q7cf0z0fG8
- Duration is long and sums up to a total of 1minute 27 seconds.
- It is more family orientated and has a couple in the advert.
- More drama involved as if it is sketch.
- Focuses of breath and having a clean feeling.
- Add is in the form of a story.
New toothpaste advert
https://www.youtube.com/watch?v=YE19NqYTNiw
- More relatable to audience.
- More direct and uses words like "You".
- Focuses on dental health and repair.
- Short duration of only 20 seconds.
- straight to the point.
Similarities
- Both come in same packaging .
- Bold and eye catching font.
- Both talk about clean and white teeth.
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