1.2. The advertisements that the population of britain are exposed to is all regulated by the A.S.A (The Advertising Standards authority). There is a process of how adverts are broadcasted or taken down. The A.S.A look for aspects that can mislead, harm and/or offend a viewer, if it does neither of these it can then be broadcasted to the public.
In this video a lady realizes that one of her tires is punctured. She then attempts to change it by pulling it off. She then looses grip and trips backwards, over a bridge and plummets into a moving truck. The words "Changing tires can be dangerous" then appears on screen and then ends.
4. I feel like this add was banned as it would be offensive to females as it conveys stereotypes about women and portrays them to be week, not being able to do hands on work. This is evident as it shows a lady attempting to change her cars flat tire but ending by tripping up and falling backwards off a bridge. Thus violating the A.S.A guidelines as it is proven to be offensive towards women and those who are feminine.
5. On the other hand some may argue that it should not be banned as it actually sends a message out that "Changing tires can be dangerous" and that it could be a call for action sending out a true message to help the public.
6.This add was banned as it clearly violated A.S.A guidelines. It is an add which offends women as it portrays them as weak and unable to do tasks traditionally done by men causing it to be sexist. The add also does go over the top and misleads audiences as changing a tire would not be that dangerous.
7. I do believe that the regulators were right to ban this add as it is sexist and it clearly violates the guidelines that should be used when making an advertisement.
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