30.1.4

Advert 1

McDonald's Buttermilk Crispy Chicken 

https://www.youtube.com/watch?v=AOJszluqhes

This advert uses a range of persuasive techniques as it uses adjectives to describe the chicken such as delicious, serious. It also uses a fact as it says it has "100% real chicken filet and real butter milk with no artificial colouring". The fact that the advert has peoples real reactions and views on the product draws the attention of viewers and acts as another persuasive technique.

The unique selling point of this products advert is that it uses real peoples reactions and reviews in the advert.

Advert 2

Go compare

https://www.youtube.com/watch?v=F_-9QFvhQWo

This advert uses repetition as a form of persuasion. It repeats "Go compare" through the ad, causing the ad to embed itself into the minds of viewers, thus making them link this ad in particular to car insurance so when it comes to buying car insurance they "Go compare".

The USP of this products advert is that is uses a catchy song that repeats the companies name so that it sticks to the minds of viewers.

Advert 3

Colgate

https://www.youtube.com/watch?v=8ULR68LTmbw

This add uses facts and statistics as a persuasion technique. It says that the product has been "clinically proven to protect against a complete range of oral health problems for a full 12 hours". Thus drawing consumers attention to the advert and therefore to the product. It also uses peoples real reactions and views on the product like the McDonalds add.

The USP of this add is that it uses both real peoples reactions and facts.