30.1.6

1.2. The advertisements that the population of britain are exposed to is all regulated by the A.S.A (The Advertising Standards authority).  There is a process of how adverts are broadcasted or taken down. The A.S.A look for aspects that can mislead, harm and/or offend a viewer, if it does neither of these it can then be broadcasted to the public.

3.Good Year- Run on flat (an add that was taken off air and banned)
https://www.youtube.com/watch?v=R07-gZxxwDI

In this video a lady realizes that one of her tires is punctured. She then attempts to change it by pulling it off. She then looses grip and trips backwards, over a bridge and plummets into a moving truck. The words "Changing tires can be dangerous" then appears on screen and then ends.

4. I feel like this add was banned as it would be offensive to females as it conveys stereotypes about women and portrays them to be week, not being able to do hands on work. This is evident as it shows a lady attempting to change her cars flat tire but ending by tripping up and falling backwards off a bridge. Thus violating the A.S.A guidelines as it is proven to be offensive towards women and those who are feminine. 

5. On the other hand some may argue that it should not be banned as it actually sends a message out that "Changing tires can be dangerous" and that it could be a call for action sending out a true message to help the public.

6.This add was banned as it clearly violated A.S.A guidelines. It is an add which offends women as it portrays them as weak and unable to do tasks traditionally done by men causing it to be sexist. The add also does go over the top and misleads audiences as changing a tire would not be that dangerous. 

7. I do believe that the regulators were right to ban this add as it is sexist and it clearly violates the guidelines that should be used when making an advertisement. 

30.1.4

Advert 1

McDonald's Buttermilk Crispy Chicken 

https://www.youtube.com/watch?v=AOJszluqhes

This advert uses a range of persuasive techniques as it uses adjectives to describe the chicken such as delicious, serious. It also uses a fact as it says it has "100% real chicken filet and real butter milk with no artificial colouring". The fact that the advert has peoples real reactions and views on the product draws the attention of viewers and acts as another persuasive technique.

The unique selling point of this products advert is that it uses real peoples reactions and reviews in the advert.

Advert 2

Go compare

https://www.youtube.com/watch?v=F_-9QFvhQWo

This advert uses repetition as a form of persuasion. It repeats "Go compare" through the ad, causing the ad to embed itself into the minds of viewers, thus making them link this ad in particular to car insurance so when it comes to buying car insurance they "Go compare".

The USP of this products advert is that is uses a catchy song that repeats the companies name so that it sticks to the minds of viewers.

Advert 3

Colgate

https://www.youtube.com/watch?v=8ULR68LTmbw

This add uses facts and statistics as a persuasion technique. It says that the product has been "clinically proven to protect against a complete range of oral health problems for a full 12 hours". Thus drawing consumers attention to the advert and therefore to the product. It also uses peoples real reactions and views on the product like the McDonalds add.

The USP of this add is that it uses both real peoples reactions and facts.

30.1.2

Persuasive techniques used in advertisement

The Anecdote

Think! Child road safety

https://www.youtube.com/watch?v=UxHBVgM9zfg
This advert uses a story of a boy that was hit by a car. Therefore it creates a larger effect on the audience as it uses a real anecdote and stereotypically audiences will be more likely attracted to something if it is true and has a story behind it all.

Adjectives

Adopt a wild snow leopard

https://www.youtube.com/watch?v=KTjiWy_1FEE

At first the advertisement attempts to make the audience feel somewhat sympathetic towards the snow leopard by using adjectives such as “Harshest winters” and “Ruthlessly hunted”. Near to the end they begin to promote the program by saying “You” and “Your”, then describes the adoption pack as a “special” gift someone or yourself.

Repetition

Go Compare

https://www.youtube.com/watch?v=F_-9QFvhQWo

This advertisement involves a catchy song that has the words go compare added on numerous occasions. This has an effect that embeds the title of the company and the company's website into the minds of viewers so that when it comes to a stage where the public need to search for car insurance they would most likely “Go Compare”.

Statistics

M&S

https://www.youtube.com/watch?v=DVIGdlmqsOc

This advertisement claims at the end that the company M&S has over 100 new ideas every month, which would convey to the audience that M&S has a variety of original food. Therefore attracting more customers to them due to the fact that humans want more.

Fact

Colgate

https://www.youtube.com/watch?v=8ULR68LTmbw

This add clams that their product has been clinically proven to help fight against various oral health problems for a total of 12 hours. Thus drawing consumers attention to the advert and therefore to the product.

30.1.1

What is advertisement?

1. Advertisement is the way a company or business promotes and conveys its product, service and or call of action to their chosen target demographic or the public as a whole.

Comparison of three adverts and their key characteristics:

Go compare https://www.youtube.com/watch?v=F_-9QFvhQWo

We buy any car https://www.youtube.com/watch?v=f-yEWZTBQ64

Moonpig.com https://www.youtube.com/watch?v=P-3P6z8ij0I

• They are all memorable.
• With timings they are all kept short.
• All attempt to get their service/product/idea